2011 – 2017 | Production Layout and Design
VUE Weekly was a alternative newspaper, published in Edmonton, Alberta. A weekly publication as the name suggests, this was a fast pasted environment, with quick turnaround. This included page layout and graphic design for the articles, and ad creation. Aside from the weekly edition, there were always PostVue Production publications being created alongside the weekly such as festival, food & drink guides and Edmonton’s Hot Summer Guide.
I loved my time here, and the design team I worked. There are simply too many projects from this time to post, these are a handful of my favorites.
Logo, Brand Design & other
Wild Heart Hair
Wild Heart Hair is a private hair salon, established in 2020 at the start of the pandemic. Business owner, Kate wanted to include imagery of a lion to show her courageous spirit, in conjunction with the mane of a lion as a stylist and “tamer of manes”.
Earthside Birth services
Earthside Birth Services provides home water birthing services. Commission for logo design and materials for trade shows.
Dave Bennett Photography
CaliCan Brand Design
CaliCan is a small dog rescue based in Edmonton, Alberta. They also have a base located in Southern California, and work together to place small dogs in homes across borders. CaliCan was in need of a brand makeover, and founders wanted to include their dog, Petey (the one that started it all) into the logo. An actual photo of Petey was used to create the outline of the dog in the design.
This was a fun request from a writer based in L.A., looking for a custom print to gift to her fiance. The idea was to illustrate all of the different positions he would blanket her on the couch. Illustrations were based off photos. Final print 11″x17″, and a Christmas gift win!
JUST FOR FUN
These things happen…